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Optimize posts title

June 04, 2009

The default form of the posts title is Blog title : Post title. This isn`t an efficient method because Google shows only 69 characters of the title tag and it`s better to place the most relevant keywords first. For a better SEO efficiency use a title form like Post title | Blog title or Post title - Blog title. Changeing the title tag is very simple ,just follow the steps bellow:

1. Edit your blog template HTML (go to Layout , Edit HTML) and search (Ctrl+F for FireFox) for this line :
2. Replace it with this code:
<b:if cond='data:blog.pageType == &quot;item&quot;'> <title> <data:blog.pageName/> | <data:blog.title/> </title> <b:else/> <title> <data:blog.pageTitle/> </title> </b:if>
3. The character in red is separating the post title from the blog title, you can use any other character or keyword instead.
UPDATE: Please read my other post about optimizing the posts title tag with h1 headings!
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